Large print areas
Selected garments support print areas of up to 39 × 49 cm, giving oversized graphics and statement artwork more room to make an impact.
Direct-to-garment printing
Create and sell detailed, full-color apparel with industrial Kornit Atlas Max DTG printing — from single custom products to scalable on-demand collections, with large print areas and no minimum order requirements.
What is DTG?
DTG, or Direct-to-Garment printing, applies water-based textile ink directly onto a finished garment using advanced digital inkjet technology. Think of it like an industrial inkjet printer engineered specifically for fabric — allowing precise color reproduction, fine detail and on-demand production without preparing screens.
It is especially well suited to complex, full-color artwork while keeping the finished garment flexible and comfortable to wear.
Why Snapwear DTG
Industrial DTG production combines the flexibility of print-on-demand with the detail and color range needed for design-led apparel.
Selected garments support print areas of up to 39 × 49 cm, giving oversized graphics and statement artwork more room to make an impact.
Water-based textile inks help keep the printed area flexible and comfortable, making DTG a strong fit for everyday apparel.
Produce a single item or scale bestselling designs without minimum order quantities or pre-purchased inventory.
Technology behind the print
Snapwear's DTG production is powered by industrial Kornit Atlas Max technology, built for high-quality Fashion on Demand and complex digital apparel decoration.
The platform also supports advanced decorative applications and tactile effects, giving brands access to production capabilities beyond standard flat DTG printing.
Industrial production designed for repeatable digital apparel workflows.
Technology developed for richer decorative possibilities beyond flat graphics.
Production process
Every order moves through a defined production workflow before it reaches fulfillment.
The garment is prepared for production before printing begins.
The product is carefully positioned for the selected print placement.
The Kornit Atlas Max applies the artwork directly onto the textile.
The printed garment goes through the required curing process to set the ink.
The finished product is checked before moving into the fulfillment workflow.
Create with Snapwear
Go from account setup to a sellable custom product in four simple steps.
Sign up for Snapwear and get access to the product creation tools.
Browse DTG-ready apparel and select the product you want to customize.
Upload your artwork and position it within the available print area.
Add the product to your connected store or order a sample first to review the result yourself.
Artwork possibilities
DTG gives creators room to work with complex visual styles instead of reducing artwork to a few flat colors.
Artwork preparation
Use the dedicated DTG artwork guide for production canvas setup, recommended resolution, RGB color mode, transparency and final placement.
DTG-ready products
Use DTG across core apparel and selected textile products, then choose the garment, color and placement that fits your collection.
Everyday apparel for detailed artwork, typography and bold front graphics.
More surface and visual weight for statement designs and branded collections.
A clean base for large front designs and seasonal apparel.
Selected cotton accessories for detailed branded or illustration-based designs.
FAQ
The essentials for preparing products and artwork for direct-to-garment production.
No. 39 × 49 cm is available on selected products and placements. Always use the print area assigned to the exact product and placement you are creating.
DTG works best on 100% cotton and high-cotton fabric blends. Exact product compatibility depends on the current Snapwear catalog.
Use the exact production canvas for your product and placement, prepare artwork at high resolution (300 DPI recommended), work in RGB and use transparency where needed. For the complete setup process, see the DTG artwork guidelines.
Start creating
Create your first DTG product with factory-direct production supporting fulfillment across Europe and the US.
Use the Stanley/Stella POD guide to compare verified fabric, fit and product-specific print areas before approving a collection.