Online shop with accessories and clothing printed on demand is a great business idea in 2023. The print-on-demand (POD) industry is expected to grow at a compound annual growth rate (CAGR) of 26.1% until 2030. The key factors driving the Print-on-Demand industry are the development of the e-commerce market, the growing demand for sustainable solutions and the strong interest in personalized products.Whether you’re a designer, artist or entrepreneur, printed products can be the perfect canvas for monetizing your talent and creativity. Learn how to set up your own brand that will stand the test of time and allow you to achieve financial success.
Pick your niche in print-on-demand – decide on your target market
The target group is the audience to whom you will direct the offer of your shop with products printed on demand. The precise definition of your customers and understanding of their needs is the basis for building good relationships and your communication strategy. Thanks to knowing your target group, it will be easier for you to make every decision regarding the details of running your business. Precisely specifying your niche will help you to respond to its desires accurately. To begin with, you should identify the following issues:
• Your audience location: Are you going to sell to the local, national, or maybe international customers?
• Demographics: How old are your customers? What’s their gender, education, job and average incomes?
• Interests and values
• Market trends they follow
• Buying habits: How much do they spend on clothes, where do they buy?
• What are their problems and needs, that you can respond to
Pick your marketplace and print-on-demand services provider
We have already written about how to choose a marketplace that will be the best for your business in an earlier post:
The most important factors that you should take into consideration when you think of where you want to sell your products online are:
- how large an assortment you want to offer,
- what is your budget for a monthly subscription
- what is your knowledge of IT tools,
- are you planning to personalize the appearance of your store
Once you get your answers – it will be easier to make your decision. If you’re looking for an intuitive tool with a lot of ready-to-use themes, many useful functions, user friendly interface, and you’re not so much into coding, probably the Shopify platform will be the best to choose.
Another key decision to make at the very beginning of your own e-commerce business – is the choice of your print-on-demand and dropshipping services provider. Research the market – compare the range available on each of the POD platforms. Compare prices and quality by ordering samples of the products you would like to offer. Check the delivery time and the list of countries to which you will be able to send your orders. Also remember about a clear returns and complaints policy. You should create it in consultation with your print-on-demand and dropshipping supplier at the very beginning and put it in your business strategy.
The Snapwear.pro offer is distinguished primarily by competitive prices, excellent quality of prints, and a wide selection of fully printed products made of natural fabrics. They will allow you to distinguish your collections of clothing and home decor products. In addition, we work on the best machines available on the market, using only ecological water-based inks. Register now and check – how our platform works. It won’t cost you anything. Want to know more about our offer? Write to us at: firstname.lastname@example.org. Our advisors will be happy to answer any of your questions.
Prepare a business plan and marketing strategy
What distinguishes well-functioning businesses from failed ones is a well-thought-out strategy. By following a clearly marked path, it will be much easier for you to achieve your goals. As you already should know your target market, marketplace and POD provider, here are the next things to include in your initial business plan for your own clothing brand:
- What kind of products with print on demand you would like to offer?
- What should be the prices?
- When are you planning to start?
- Who are your main competitors? Think of how you could differentiate your offer from theirs?
- What is your marketing budget?
- What are the taxes in country, that you want to sell to?
Thanks to thinking about these issues, you will enter your own business more consciously and safely.
An important element at this stage is also the preparation of your marketing strategy. You need to make a decision about how you plan to promote your brand and attract new customers. It is worth considering tools such as e-mail marketing, Google positioning and paid advertising in social media. You must have a budget prepared for this type of activity. Supporting organic reach with a paid form of advertising from the beggining will allow you to expand your channels. We have already written about how you can use the power of social media to promote your print on demand brand in this article:
Create your print-on-demand brand identity
Brand identity is what distinguishes you from other companies on the market that offer products similar to yours. The print-on-demand brand identity consists of the following elements:
Visual identification – the basic element of any brand’s visual identification is, of course, its logo. It should be catchy, refer to the nature of your brand, and appeals to a specific target group. Another important element of visual identification is the colors and fonts you will use in your marketing materials. Consistency and consistency in building your brand awareness are very important. That’s why all your banners, ads, and social media posts should be visually related in some way. Thanks to this, you will be able to build recognition and stand out from all the messages with which we are attacked every day by scrolling our phones.
Brand identity is also your tone of voice. You need to determine how to communicate with your target group. Find your common language. We communicate differently with GEN Z, differently with Millennials, and differently with older customers. When determining your tone of voice, remember the values of your target group, their age, and gender. Remember that the most important thing is consistency. You have to be different. There is nothing worse in marketing than a lack of personality.
Design your first print-on-demand collection
Ok, since you managed to get through the previous points – it’s time for the fun part – designing your own print-on-demand apparel collection. The print-on-demand business model eliminates the risk of producing a unsuccessful collection – pattern doesn’t catch on? It’s okay, you don’t have to be stuck with bulk of products that no one will buy. This is a fantastic option for all those who are starting their first business and do not know their customers well yet. Start with the tests. Check what clicks well, what arouses interest among people from your target group. Over time, you will get to know them better and you will be able to create projects that will appeal to customers’ tastes. Remember about occasional patterns that will help you increase sales during the peak periods of the year.
You already have a shop integrated with a print-on-demand plugin. You have created your first collection, set up profiles on social media, you have a strategy to acquire your first leads. Now you need to focus on marketing and remember about customer service at the highest level. Be responsive and reply quickly to all messages. To strengthen your brand image, over time you can start to personalize your orders more – e.g. attaching your own inserts or labels to white-label products.
Running an online store with prints on demand requires constant work on improving its offer and operation of the store. However, it is certainly one of the best optionss to start your own business – without taking a lot of risks and without major upfront costs. The e-commerce market is still developing, and you will certainly find a niche for yourself in it. You don’t have much to lose with print-on-demand – so go for it! 2023 will belong to you!